When there were far fewer people around, far fewer laws and regulations, when the legal speed limit was 75 mph, when gas was cheap, when driving was a pleasure, if you owned a hot machine you could point the grill down an empty road and go!
The magazine was the creation of Peter Sukalac, who contributed photos, stories, elbow grease and money. Sukalac was a photographer and journalist who contributed hundreds of articles to automotive magazines between 1954 and 1980. His work put Oregon on the map in the hot rod world. He understood design and workmanship, and the examples in Northwest Rods are quality machines. His publication is much closer to the small size Hop Up or Rod and Custom than to the East coast small mags in layout and editorial matters.
There was a large audience for this regional magazine, and it should have continued. It didn't fail, it ceased publication, and the reasons were complicated. Although Sukalac died in 2002, there's an article on his magazine in my book, Fifties Flashback, and an interview with Sukalac, perhaps the only interview he granted, in my book Hot Rodder.